Barbie A New Campaign Promoting Empowering Girls Essay

Recently Barbie launched a new campaign promoting empowering girls to be anything they want to be. The viral spot created by BBDO brings the idea that Barbie helps to inspire children for the future. In my opinion, BBDO’s project was made in an insightful and holistic way because the concept and the execution work together and speak exactly to the target audience. Barbie is the worldwide brand of fashion dolls manufactured by the American toy-company Mattel, Inc. Nevertheless. Today Barbie is not just a toy, but an entire corporation; she has a sweetheart Ken, a family, friends, animals as well as a house, a car and designers’ clothes. Since the first launch in March 1959, Barbie became an icon: she was sold in 150 countries and still remains the world s most popular doll. According to Mattel, nowadays, three plastic, 11.5 inch Barbie dolls are sold every second. Nowadays, Barbie is considered the possible cause for young girls’ body dissatisfaction (e.g., anorexia and/or bulimia). This fact caused huge damage to the image of the brand and resulted in a sharp declining of overall sales of the Barbie dolls. Mattel has reported the falling in sales every year since 2011. For instance, Barbie’s sales dropped by 16% in 2014, with the sales falling by the double digits for each quarter throughout the year. According to the Euromonitor, Barbie’s share of the US doll market has declined from about 25% in 2010 to 19.6% in 2013. In spite of attempts to revitalize the brand throughShow MoreRelatedThe Barbie Unapologetic Hashtag Used For Promote Sports Illustrated Cover Featuring Barbie968 Words   |  4 PagesNataly Rivera Professor Baralt WGSS 101 June 13, 2016 #Unapologetic The advertisement I chose was the Barbie unapologetic hashtag used to promote the Sports Illustrated cover featuring Barbie. The campaign featuring Barbie was seen as empowering to young girls but it still brought controversy. Barbie is seen sporting an iPad and knee-high dress which I believe exemplifies female oppression. Women have been treated as objects for most of their lives because often times we do not see it and it seemsRead MoreMovie Analysis : The Blonde Barbie Doll1725 Words   |  7 Pages Initially, the blonde Barbie doll received a disappointing lukewarm reception from the market because most mothers wished their young girls to remain a little younger without jumping to the teenage Barbie overnight. However, Mattel had a masterpiece plan in promoting the toys through the television and mainly children’s TV. In the late 1950’s, most homes in America had television and children’s program had become a regular part of the programming. Subsequently, the Mattel advertisers managed toRead MoreGender, Gender And Cultural Differences1955 Words   |  8 Pagesthis currently impacts upon consumers in our current environment from gender-assigned toys to stereotypical advertising. Toy manufacturers play a crucial role in the embedding of gender stereotypes within society - they are consumed by the idea that girls are born with inherently different passions, hobbies and skill sets to boys. Although it may not seem a monumental decision in your child’s life to either buy them a doll or a train set to play with, studies have shown that the latter has knock on

The Call Of Music Education - 881 Words

Break Point 1.1 The â€Å"call† to music education is an urge that people receive to take the musical knowledge that they have retained throughout their lives and pass that knowledge on to other people. It is more than an enjoyment of music; it is the wanting of the pleasure and satisfaction that one obtains from widening a person’s understanding of music and making music a part of that person’s life. I was once, and still am, one of those people who acquired an education from teachers who received the â€Å"call.† Coming from a very athletic family, from a young age I was placed into every sport imaginable: basketball, volleyball, softball, and even swimming and gymnastics. I was not very good at any of them, so my parents, having seen my eager young self being the loudest singer at my school Christmas concerts, asked if I wanted to join a children’s church choir. I happily accepted, and soon after I began to perform in choirs, musicals, and recita ls. I had found my passion, though I did not yet realize that it would soon become my career path. That realization came a little later, when I met my choir teacher, Mrs. Spiri. She taught me everything I know about music, and without having met her, I would not consider myself a musician today. I love music and I love children, and I realized that I wanted to make the same difference in a child that Mrs. Spiri made in me. I know that this path is not the easiest, but I feel that teaching music is what I was meant to do. ToShow MoreRelatedBand Nerds versus Underdeveloped Brains700 Words   |  3 Pagesbecome family. You are a band member. Do the people who call you these names have a right to do so? How does being a band member differentiate you from being just a normal kid at school? Does it help with academics? But most importantly, can taking a music class not only benefit your life in the band hall, but out of it as well? The ACT and SAT are tests we take usually as an upperclassman in high school. According to the Texas Music Education Association, the average SAT score for those who takeRead MoreMisrepresentation Of Adult Men And Women731 Words   |  3 Pagesyears of issues of the Music Edicators Journal. 1 Within the disaggregated data are found inequitable representations of females in comparison with males. 2 Data not only included quantitative and qualitative elements, but also used photographs as part of the data to give credence to this misrepresentation of the female. 3 As the various categories were assesses variance in the categories suggest change has transpired over the fifty years. 4 Still, there is inequity which calls for more change. 5 SummaryRead MoreThe Call, Os Guinness1497 Words   |  6 PagesMajor Essay #3 In his book, â€Å"The Call† Os Guinness presents the biblical definition of calling for the Christian. Guinness brings clarity to what true Biblical calling is, and how it should affect our lives. Guinness present the skewed modern conception of calling, that is not at all biblical, and shatters its ideas. Throughout â€Å"The Call†, Guinness explains how calling should transform our lives, and influence everything that we do. Guinness explains that there are two different types of callingRead MoreThe Call, Os Guinness1490 Words   |  6 PagesIn his book, â€Å"The Call† Os Guinness presents the biblical definition of calling for the Christian. Guinness brings clarity to what true Biblical calling is, and how it should affect our lives. Guinness presents the skewed modern conception of calling, that is not at all biblical, and shatters its ideas. Throughout â€Å"The Call†, Guinness explains how calling should transform our lives, and influence everyth ing that we do. Guinness explains that there are two different types of calling that work together;Read MoreSch 31-3.5 Explain How to Access Extra Support or Services to Enable Individuals to Communicate Effectively.1325 Words   |  6 Pagesimpaired children. Friday Group at Belvadere House is open to childminders and we can have support from the early years team there. Support Services Hounslow has a wide range of  Central Support Services  that form an integral part of the education provision in the Borough. As a diverse borough with children and parents with many different educational needs Hounslow’s teaching Services aim to cater for pupil’s individual and specialist development in their learning attainment, as well as providingRead MoreSocrates And Ideal Education In Platos The Republic867 Words   |  4 Pageswhat the ideal education should include. He claims that â€Å"the rearing in music is most sovereign,† and makes an argument to defend his stance (80; bk.3, ln.401, par. d). Education for Socrates is not informative (this is how â€Å"education† is mostly viewed in modern times; just filling one’s mind with information), rather, he sees education as a formative tool to shape the soul of an individual. Socrates views music in a much broader sense than what would typically come to mind. â€Å"Music† in the Rep ublicRead MoreRivals Vs. Family : Rivals Or Twins?976 Words   |  4 Pagestwo renown primarily music colleges, Luther and Wartburg. Not only do they compete in sports, but they compete heavily for students as they are both great music schools. There is great pride in each of the programs, within their respective colleges, and many proud alums that feel deeply that either is the top school, but what they are blind to is all the similarities that also go along with their beloved schools. Even though there are differences between the two rival music colleges, the have manyRead MoreA Study On Wartburg College751 Words   |  4 Pagessize is eighteen, and the student to faculty ratio is an impressive 11:1. Of the 1,482 students at Warburg College around 450 are involved in music in some way. This shows a strong emphasis on and belief in music. There are currently fifteen choral and instrumental ensembles at Wartburg and there is always potential to be more. They allow people to form m usic ensembles and have them supported by the school if a faculty member will sponsor it. They even have a community symphony that some selected studentsRead MoreThe Importance of Music Education Essay951 Words   |  4 Pagestoday’s society? Some say that music education is a waste of valuable resources, takes time away from academic subjects, is noisy and distracting, when in reality this is false. Music is a valuable resource that every human being should enjoy. Although our economy has been failing lately, we should not let ourselves believe that the only way to be productive is in a field that makes us unhappy, like computers or science. In America’s recent economic downfall, music education is commonly one of the firstRead MoreMetal Heads : The Pioneers Of What We Now Call Thrash Metal Essay1385 Words   |  6 PagesMetal music has been around for several years. It dates back to the early 1980’s. Bands like Venom, Celtic Frost and Kreators are the pionee rs of what we now call Thrash Metal. When these fathers of the genre emerged, so did a name that would label them for years to come. The term ‘Metal Head’ has been rumored to have been created by the Vikings back in the 5th century who wore a cap with two metal horns on their heads. Metal Heads receive a lot of negative backlash and go through a lot of turmoil

How enduring were the changes created by the 1848 revolutions Free Essays

In 1848 Europe lived a time of uneasiness. Many revolts took place all over the continent, when the middle and working class istood upi. The only ones lucky enough to escape from revolution were England and Russia. We will write a custom essay sample on How enduring were the changes created by the 1848 revolutions? or any similar topic only for you Order Now France was under the power of Louis Philippe, a reactionary monarch who was against change. The Austrian Empire ruled by Metternich even though Ferdinand was the actual king. A lack of political change and social reforms bothered the people as the population increased. Education was available for more people but the economic system started to fail. revolutions took place in 1848 in Austria-Hungary, France and Germany. As a result the 1848 revolutions only left temporal alternations to the traditional system and ended up being a transfer of power. France as the most influential nation of all European nations had a strong liberal force, which opposed to the fact of being ruled by Louis Philippe. The French middle-class complained for the permanent rejection, and discrimination from the government, as they had no representation at all. After the army had killed 40 protestors, a crowd of discontent middle and working class was already on their way to the city, hours later broke Paris into open revolt. Noticing that it was already too late, Louis Philippe abdicated forcing the Parisians to create a provisional government. This short-term solution became an alliance between the middle class liberals, and the radical working classes. This coalition turned into a clear victory over the Monarchs, which wouldn’t last long, before several problems aroused due to different interests and ideas each group held. What occurred was that the middle class, principally conformed by intellectuals, doctors, minor employers, etc, wanted several changes that were mainly based on their social interests, (e. g. the voting system, and the freedom of speech) above anything else. The working classes not only had the same interests, but also had others that extended to the economic side, which for the middle class wasn’t as important. When the social interests from the middle class were partially reformed they didn’t have much more to protests about, so they instead retired. This caused a huge discontent within the working classes that still expected other changes and weren’t being supported by the middles class that had already achieved most of their purposes. Many changes took place in those first months the most important one was the instauration of the universal male suffrage that allowed men over 21 to vote. This increased the number of voters from 240,000 to almost 9 million. Other changes like the reduction of the working hours to 11 hours, and the opening of workhouses were made to help the unemployed. Thanks to these changes people from the provinces could get involved with what had being going around in Paris. The majority of the voters were people from the rural areas, and as a result the lections for the constituent assembly were in favor of moderate republicans or the conservative monarchs. The revolutionaries had won, in November 1849 during the second republic Louis Napoleon became president by popular election. Two months before the elections the 12 hour working day had been re-established, however the universal male suffrage still remained. In 1848 the Austrians heard form the revolutions in France and how successful they had been. Encouraged by this racial and social tensions as well as imperial repression of rights would influence revolts in the Habsburg Empire. Very similar to what happened in France forced by Ferdinand, Metternich who was in charge had to leave. Revolutionaries won but they had many disagreements between each other. What happened was that at the beginning both the middle class and the working class needed reforms. When these had been made middle class were satisfied but the working class felt that the Empire was still in debt with them. For this reason the unity came to an end. For the middle class the fact of having freedom of press, tax reforms, and an increase in freedom of religion was enough. The people still demanded to exclude non-Hungarian soldiers from the Hungarian army. This became possible once Ferdinand decided that Hungary should be an independent country. In Austria finally one of the constitutional changes established (the March laws) were approved, the nobility would loose their tax exemptions and the feudal system was abolished from the Empire. Due to the fact that the radicals and the liberals had very different interests there was also a nationalist conflict between certain groups amongst the empire. However the change that would endure the most after the civil revolt was the one that would eventually harm the revolution. This change had been dictated by the constituent assembly, and it was the abolition of serfdom (a member of the lowest feudal class bound to the land and owned by a lord). As a result the revolutionaries would be left without any real support from the peasantry, as they would have no cause to complain. Like the Habsburg Empire, Germany was also lead by the incidents that took place in France. In this case German States fell into a greater economic crisis than France. It seemed to be that reforms were simply one of the elements that the insurgents required and beside it came the acceptance of a concession which Prussia, Bavaria, Baden, and Wurttemberg agreed to. A meeting in Heidelberg (Vorparlament) was called to supervise the election to the German Representative Assembly. This assembly was formed not to impose their power, but to act upon the lack of it, a characteristic of March 1848. The assembly was mainly elected by the middle class, and one of the first measures that it took into consideration was the Universal Male Suffrage, with the support of one delegate for every 50,000 Germans. Germany had the urgency of finding someone appropriate to take control over all the state, and thought that the Habsburgs, a very important and well-known German family, lead by the Archduke John could be a good choice. In June the Habsburgs took control over Germany. For many working class Germans the poor less job that the Frankfurt Parliament had done to solve their problems didn’t satisfy them. They thought that within meetings they could discuss many economic problems and find the appropriate solution to each one of them. Their requests were then brought up and demanded changes like: the limitation of the factory production, restrictions upon free economic and industrial growth, and the protection of the privileges for the old artisan guilds. The protests that took place afterwards were very big and in some cases the Parliament had to recruit Prussian and Austrian troops. Eventually the emergence of the of the national issue and the fear of working class violence, created the route to the re-establishment of the German Government, including the return of Friederich Wilhelm. The German troops helped by the Prussians and the Austrians were sent into Berlin. Once again Friederich Wilhelm was offered to wear the German Crown and he refused. Not accepting the German crown was enough to end with Frankfurt Parliaments big failure. Once the Austrian and Prussian delegates had left the Parliament it was dismissed by Prussian troops. At the end of the revolution some agrarian reforms still remained but in remark the liberal, constitutional revolution failed to succeed. We may clearly rely on A. J. P. Taylor who says: â€Å"There was merely a vacuum in which the liberals postured until the vacuum was pilled† Big revolutions took place in France, Austria-Hungary, and Germany in 1848. The government systems had been there for a very long time, each nation and the people wanted several reforms on those systems were becoming a huge pain. In France everything seemed to work fine, until Louis Napoleon declared himself Emperor. Terminating with the Universal Male Suffrage, which as other changes was thought to be enduring, but at the end it didn’t result as expected. In Austria-Hungary even though problems weren’t that bad, the fact that the results of the revolution in France had been successful, was enough for them to demand changes. The changes that took place were thanks to Lajos Kossuth and the â€Å"March Laws†. In Germany as discussed before, some say that the German disturbances cant even be considered as a revolution. At the end only Agrarian reforms survived out of the many changes expected. Many protestors didn’t receive anything from the revolution that took me to the conclusion that it wasn’t successful at all. Finally we can see how the 1848 revolutions failed, and how changes and reforms were not enduring at all. As Trevely says: â€Å"1848 was the turning point at which modern history failed to turn†. However France was in a much better situation than all the other countries, and like in 1918 at the end of the WW1 they were capable of surviving ahead from the others. How to cite How enduring were the changes created by the 1848 revolutions?, Papers

Personal Story A Chain Reaction Essay Example For Students

Personal Story A Chain Reaction Essay Ahhhh! This was all I heard coming from the emergency room. My sister in law was in the middle of having her baby and the screams were so loud that I couldnt think straight. The hallways were cold and everyone was chattering. I was with my family but I felt alone as if none of them understood me. A few hours later my brother and sister in law came out of the room and we all went to look at the baby. When my family looked at him they saw an adorable new born baby. Some saw him as their nephew or grandchild. I saw him as my little brother. Even though he wasnt my brother I felt that I was always going to be in his life and that he was going to change mine. My name is Nathanael Webb and this is my story. Ive always been the youngest of my brothers. The baby boy some might call me. So Ive never had a little brother, only two little sisters. I always wanted to know what it was like to have a little brother. But my parents decided that they werent going to have any more kids. It seemed that all hope of me having a little brother was lost. So I waited for an opportunity to spark and thats exactly what happened when my brother had his first child. I saw him as the little brother that I never had. I babysat him and watched over him all the time. Id always go to my brothers house and play with him and hang out with him. It was me and him against the world. I love him till this day and always will. He means everything to me, and I cant think of my life without him. We have a connection that many wouldnt understand. We have so much in common even though he is so young and Im almost out of high school. I finally get to be the older brother who can teach him how to play baseball or how to ask a girl out. I get to be his role model and the person who will always have his back. My nephew, Christopher, has forever changed my life. From as far as I can remember Ive always been a nice and smart person. I like to make people happy. When I make someone smile, it not only helps them emotionally but mentally as well. I dont like to make enemies. Not because Im afraid of a fight but because I know that everyone has gone through troubling things in their life. We all have our stories and I, for one, know that there is a good person in everyone. I know what it is like to be the new kid or feel as if no one cares about your existence. I dont think anyone should go through that. Everyone needs a friend. The same thing goes when youre a young child. Even toddlers need a friend to help them get through. I think I can make a change in the youth of the world. This is my philosophy, and I hope to fulfill it when I become a pediatric physician. I wish to change the hearts of young children everywhere. I also plan to give them a better, healthier life. My biggest hope is to start a chain reaction into these kids and not only help the ones around me but all across the globe. Hopefully these kids will pass on the kindness, that I will show them, to others.