Computer Operator essays

Computer Operator essays Computers and technology play major part in todays world. Almost all businesses use computers to communicate, through e-mail or online conferences. All of this technology needs someone to keep them operational. Computer Operators work behind the scenes keeping the computers functional and repairing any errors that arise. They have many responsibilities, work many long hours, and are paid fairly well for the environment in which they work. The jobs of the computer Operator depend on the size of the business for which he or she works. A computer Operator is responsible for monitoring and controlling computer systems, particularly mainframe computer systems in a company or organization. The responsibilities also include troubleshooting software and hardware problems and monitoring programs that require no user interaction, or batch processing. They work hard in maintaining all system and application documentation, maintaining and improving system performance and online availability, and assisting personnel with computer problems. The employer of the Operator may incorporate other responsibilities that may include system backups, maintaining equipment, and providing customer support. Computer Operators work in an environment that is comfortable, where the temperature humidity and dust are controlled to keep machines in operating condition. The noise level is usually low with the exception of the humming from the disk drives and noise from high-speed printers. Much of an Operators time is on his feet as he sets up, operates, monitors, and controls equipment. Workers frequently experience pressure to meet deadlines (Computer Operator). There are many instances where the computer simply runs independently. Unfortunately, because Operators spend much time in front of a computer monitor, they are susceptible to eye strain and other related problems. In addition, performing repetitive tasks such as loading and un ...

Specific Learning Disabilities in the Classroom

Specific Learning Disabilities in the Classroom Specific Learning Disabilities (SLDs) is the largest and fastest growing disability category in public schools. The Individuals with Disabilities Education Act of 2004 (IDEA) defines SLDs: The term specific learning disability means a disorder in one or more of the basic psychological processes involved in understanding or in using language, spoken or written, which disorder may manifest itself in the imperfect ability to listen, think, speak, read, write, spell, or do mathematical calculations. In other words, children with specific learning disabilities have trouble speaking, writing, spelling, reading and doing math. Types of SLDs Specific Learning Disabilities can include perceptual disabilities and Specific Learning Disabilities my significantly impair a childs ability to succeed in school, but not limit a child so much that he or she cant successfully participate in the general education curriculum with support. Inclusion and SLDs The practice of placing children with learning disabilities in classrooms with normal or, as special educators prefer it, typically developing children is called inclusion. The best place for a child with Specific Learning Disabilities is an inclusive classroom. This way he or she will get the special support they need without leaving the classroom. According to IDEA, the general education classroom is the default position. Before the re-authorization of IDEA of 2004, there was a discrepancy rule, which required a significant discrepancy between a childs intellectual ability (measured by IQ) and their academic functioning (measured by standardized Achievement Tests). A child reading below grade level who did not score well on an IQ test might have been denied special education services. That is no longer true. Challenges That Children With SLDs Present Understanding the nature of specific deficits can help a special educator design instructional strategies to help the disabled learner overcome difficulties. Some common problems include: Difficulty discriminating visual information, which can include dyslexia.Difficulty processing visual or auditory information.Difficulty organizing information visually or sequentially.Difficulty understanding the relationship between symbols and auditory or numerical ideas. SLD Children Benefit From Structured small group instructionDirect Instruction, often using repetitive and highly structured programs for reading and math.Repetitive practice at the students level of success.Support called Specially Designed Instruction (SDIs) which can include everything from small group instruction to frequent stretch breaks. Buyer Beware Some publishers or helping professionals offer programs or materials which they claim will help a child with Specific Learning Disabilities overcome their difficulties. Often referred to as Pseudo-Science these programs often depend on research that the publisher or practitioner has dummied up or anecdotal information, not real, reproducible research.

Starbucks Coffee and Its Target Audience Essay Example | Topics and Well Written Essays - 2000 words

Starbucks Coffee and Its Target Audience - Essay Example According to the Italian tradition coffee houses are like a place for conversation and that provides the customers with a sense of community. From the very beginning Starbucks has been a very different company. The company has not only celebrated the coffee and rich tradition but also successfully brought a feeling of connection. The company endeavors to bring an exceptional experience to the lives of its target market (Clark, Taylor 2007; Starbucks Corporation 2011) Starbucks’ target audience mainly comprises of the upscale coffee drinkers. The coffee chain provides an opportunity to its customers to take a break from the busy and hectic lives and spend some time in a relaxing atmosphere. Starbucks has a very well defined target audience. It has a target market in each age segment whether its adults, young adults or kids and teens. The primary target market of Starbucks consists of men and women aged between 25 to 40 years from urban areas and usually with high incomes. This target segment accounts for almost half the sales of the Starbucks. In order to appeal this target audience Starbucks works keep its products current and position them in such a way that they become a status symbol. Then comes the target market of young adults aged between 18 to 24 years. This segment accounts for 40 percent of the sales of the company. ... It makes it easier for the students whether they want to hang in there and work on their projects or it can be that they just want to hang in there to enjoy the coffee. The relaxing atmosphere provided by the Starbucks stores is an appealing factor to both the adult and young adult target audience. Now moving to the third target market segment that Starbucks is serving, comprising of kids and teens aged between 13 to 17 years. Though this segment is not large and accounts for only 2 percent of the total Starbucks sales, but still the company focuses on this segment. The main reason for the focus is that it is mainly the parents who purchase items for their kids. There are several products that Starbucks has just made for the kids and teenagers. Starbucks do not target the kids segment directly but it does make sure that its products are kid-friendly. The company also offers special child sizes in order to attract the kids (Starbucks Corporation 2011) Starbucks has formed a strong bra nd image in the minds of its target audience. It has used the selective specialization, product specialization and market specialization techniques for selecting its market segments. Target audience of Starbucks trusts the brand and associates it with high quality. There are certain requirements that the target market has from this famous brand as they look up to it with great admiration. The store has created a sense of convenience in the minds of its customers. Almost where ever they go, especially in United States they’ll found a Starbucks franchise within the respective vicinity. This means that there are several places still left that do not cater to the target audience. These places do not have a Starbucks franchise and

Communication and practice within the early years environment Essay

Communication and practice within the early years environment - Essay Example By the exhaustive definition, we can say that it’s a process that can be termed as complex because it’s not a just a one way sending of message but also, receiving it and understanding its exact intent. It also requires the receiver to send a feedback to the sender of the message stating that he has understood the message. Wilbur Schramm (1954) said that the feedback is very important, because it justifies the extent to which the receiver has grasped the message, and if there is any mistake in the understanding of the meaning, it can be corrected there and then itself. It involves information from many sources, therefore the sender has to refine the raw data that he comes across and put it together in a more comprehendible manner so that it becomes easier for him to send the message as well as the receiver to understand it. The content of the message should be relevant to the situation the sender is in and it should also be clear and precise. This was also illustrated b y the model given by Shannon and Weaver (1949) namely The Information Processing Theory. Wherein he said that a full loop of communication has a source, source’s message, a transmitter, a signal and a receiver. The receiver again sends a message which has to be sent to a particular destination. After this model Wilbur Schramm (1954) said that the sender encodes the message and the receiver decodes it to make sense of what has been imparted through the medium of a transmitter (a phone, a letter, face to face interaction, gestures etc.). According to him, the individual’s knowledge and experience play a vital role in the communication. The importance of feedback was also reinforced through his work. Next came the Berlo’s Model of communication in 1960. He argued that the source and receiver should communicate at the same level. With respect to children, Bandura (1977) devised a theory of imitation. According to him, children learn to communicate by observing and i mitating the parents and teachers. They try to make role models out of them. Seeing them behave them in particular manner, they act in the same way. When these associations happen over a period of time, these behaviors get reinforced and get deep seated. Interpersonal communication is a selective, systemic, unique, processual (is an ongoing process) transactions that allow people to reflect and build knowledge of one another and create shared meaning (wood, 2010). Dainton (2011) also argued that interpersonal communication as a process occurring between two individuals, when they are close in proximity, able to provide immediate feedback and utilize multiple senses. If we ponder over the former definition, we come to segregate the definition into its various subparts. Interpersonal communication has a selective nature, which means that we select people with whom we want to communicate. We meet a plethora of people every day, but we don’t quite have any associations with these people. Secondly, we can describe the aforementioned phenomena as systemic, which means that it takes place within and around before stated systems that are valid as well as reliable. Thirdly, the process of interpersonal communication is unique in its own right because like it’s mentioned above, every human is different and therefore the way

Philip Larkin’s The Whitsun Weddings Essay -- Whitsun Weddings

Philip Larkin’s The Whitsun Weddings   Ã‚  Ã‚   As I was reading Philip Larkin’s "The Whitsun Weddings," I was initially struck by the difference between his use of language and the language used by many of the poets we read earlier in the course. The difference between the language of the two W.B. Yeats poems we wrote about previously and this poem by Larkin was particularly striking. Of course, the use of language changed slowly, with each poet we have read between Yeats and Larkin becoming less like the former and more like the latter. But, I suppose I noticed it more in this poem because I was paying more attention to detail in order to comment on the poem.   Ã‚  Ã‚   The speaker of this poem is on a train headed south to London for a long weekend, and begins his/her journey on a Saturday afternoon. It is a late spring or even early summer day, as it is seven weeks after Easter (fn. 1061). Initially, the content of the poem is rather simple, but the language and description are quite rich. Larkin appeals to four of the five senses and makes his reader feel as if they are on the train with the speaker. As I read the poem, I felt like I could hear the train pull out of the station and feel the heat of the cushions under my legs. Then I was seeing the "blinding windscreens" and smelling the "fish-dock". As the poem and the rich description continued, I was then looking at "[c]anals with floatings of industrial froth" and... ...es ahead of them. On the other hand, the line "there swelled / A sense of falling" could be describing their lingering doubts that maybe their families were right and they are making a mistake.   Ã‚  Ã‚   Since the poem ends on that more somber note of "a sense of falling," we leave the poem feeling that the ending will not be happy for these newly married couples. We are full of the beauty of the land as described by the speaker, as well as the dreariness of the future as the people in the poem see it. What started out as a fairly upbeat and happy poem leaves you with a sense of despair and impending doom.    Works Cited Urdang, Laurence, ed.   The American Century Dictionary.   New York: Oxford UP, 1995.

Luxury Brand Marketing Essay

While the word ‘luxury’ is used in daily lives to refer to certain lifestyle, the underlying construct’s definition is consumer and situation specific. If you earn less than 15000 a month, a pair of reebok shoes would be a really big luxury item for you. On the other hand, if you are going to a party with some big-wigs a $100,000 car may not be a luxury. The word luxury originates from the Latin term â€Å"luxus† signifying, â€Å"soft or extravagant living, indulgence, sumptuousness or opulence† The meaning of luxury is extremely subjective and multidimensional in nature. It depends on dimension such as high price, high quality, uniqueness, exclusivity etc. What is a luxury product? In economic terms, luxury products are those who can consistently command and justify a higher price than products with comparable functions and similar quality. In marketing term, luxury products are those who can deliver emotional benefits which is hard to match by comparable products. The luxury sector targets its products and services at consumers on the top-end of the wealth spectrum. These self-selected elite are more or less price insensitive and choose to spend their time and money on objects that are plainly opulence rather than necessities. For these reasons, luxury and prestige brands have for centuries commanded an unwavering and often illogical customer loyalty. Luxury and prestige brands such as Rolex, Louis Vuitton and Cartier represent the highest form of craftsmanship and command a staunch consumer loyalty that is not affected by trends. These brands create and set the seasonal trends and are also capable to pulling all of their consumers with them wherever they go. Premium brands are those brands like Polo Ralph Lauren, Calvin Klein and Tommy Hilfiger that aspire to be luxury and prestige brands but their marketing mix strategies are more attuned to a mass market, albeit a luxury mass market. They are also termed as mass-premium brands or mass-luxury brands. Fashion brands on the other hand are those that address the masses. Strategies for Luxury Marketing There are conventional foundations for ensuring success of a brand and they are listed below in brief : 1. The brand must be â€Å"expansive†. Which means it should be full of innovation opportunities for the marketer and in terms of satisfying the divergent needs of the luxury consumer 2. The brand must tell a story It is this story, of either heritage or performance or other aspects that goes on to build the aura of a brand over time. The story always accentuates the identity of the brand. 3. The brand must be relevant to the consumers’ needs Depending upon the mindset of the luxury class, it is imperative for a brand to satisfy those needs, whether they be for recognition or functional use etc. 4. The brand must align with consumers’ values A brand that does not concur with the basic values of a consumer’s society has a small chance of succeeding because luxury items are forms of expression or identification for a luxury consumer. This makes it difficult for the consumer to adopt the brand in such cases. 5. The brand must perform Irrespective of which category the brand belongs to, a performance assurance is a must for the brand if it wishes to be in the evoked set of luxury consumers, considering the price being paid for luxury. LUXURY brand marketing CONCEPTS: Socialite as a Conductor In 2006, when Christian Dior chose Chawla as its spokesperson, everyone was shocked – some secretly jealous. Chawla’s association: to be the face of the brand, be seen in Dior in the right circles, host events attended by the right people and generally hobnob with the circle that she already moves in. The money details are not clear – people in the circuit and in the luxury industry say its part financial, part goodies. But it might be working. Chawla says, â€Å"Dior has done incredibly well with a consistent rise in sales. It is the most visible brand in India with the highest recall value in terms of marketing strategies implemented. † â€Å"Socialites being signed up for a fashion brand is not new, at least not in the West,† says former fashion editor and luxury specialist Sujata Assomull-Sippy. She mentions Armani’s 19-year-old association with British semi-royal and socialite Lady Helen Taylor that started when he designed her wedding gown in 1992. The association ended in 2009. Taylor, who was also the face for Bulgari, gave a sigh of relief and was glad to give up â€Å"her uniform†. Six years hence, Chawla is nowhere close to hanging up her Dior couture. The ‘Mohan for Gucci’ buzz has engendered new aspirations in the circuit that goes beyond the ‘hostess’ or the grander-sounding luxury consultant tags. â€Å"The socialite is becoming more important in a luxury brand’s marketing strategy as she pulls in the ‘right kind of crowd,† says Priya Sachdev, creative director for TSG International Marketing that has brought brands like YSL, Diane von Furstenberg to India. Nichevertising Brand consultant and strategist Harish Bijoor of Harish Bijoor Consults loftily terms it â€Å"nichevertise vs massvertise†. According to him the luxury brands are not for mass consumption and shouldn’t be mass advertised. The social circuit gives them a fresh channel to reach out to their target audience without any noise. â€Å"The socialite model of marketing targets the guest lists minus the hard sell,† he says. Personal voice- distinct style Every luxury brand needs to develop a marketing strategy that not only helps them achieve their marketing goals, but is also in line with their brand. For example, while it makes sense for Christopher Bailey from Burberry to update the Burberry Facebook page with short videos he makes or music he supports, the same type of strategy might not work for someone like Bentley or Rolex. Bijoor says that for luxury brands, sell is a four-letter word – and not just literally and that’s why they aim at buy. â€Å"Luxury brands like to be bought, not sold,† he says. â€Å"Sell is a top-down strategy which involves an element of ‘shout’ – you asking consumers to consider you. Buy, instead, is a pull-oriented strategy. Luxury brands love pull not push,† he explains. This is ideal for the socialite marketing where the conversation with the brand is more visual and not aural.

The Role of Perception in the Decision-Making Process Essay

The Role of Perception in the Decision-Making ProcessWhat is perception? How can a persons perception of others impact an organizations behavior? What are the positive and negative effects of using perceptive shortcuts when judging others? How are decisions in real world organizations actually made? How can our perceptions shape ethical or moral decisions? These are the questions that will be attempted to be answered in this essay. According to Robbins, S. (2005) Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. The role of perception in the decision-making process goes beyond the five senses (1) sight, (2) hearing, (3) smell, (4) taste, and (5)†¦show more content†¦the CEO, family members etc. depending on their level of influence or control over the organization. What are the positive and negative effects of using perceptive shortcuts when judging others? Perceptive shortcuts can affect the quality of a persons decision-making and performance. According to Robbins, S. (2005) some of the most frequently used shortcuts include:†¢Selective perception: selective interpretation based on ones expectations. †¢Halo Effect: bias opinion based on first impression or single attribute. †¢Contrast effects: assessment of persons qualities based on others with similar qualities. †¢Projection: Attributing ones own characteristics to other people. †¢Stereotyping: preconceived notion about an individual based ones perception of the group to which that person belongs. †¢Self-fulfilling prophecy: A situation in which one person inaccurately perceives a second person and the resulting expectations cause the second person to behave in ways consistent with the original perception. Positive effects of using perceptive shortcuts when judging others:†¢Simplify the amount of information being received. †¢Having express knowledge of individual characteristics allows interviews to go quickly. †¢Grouping people based on similar characteristics can help interviewers to extract applicants with specialized skills quickly. †¢It is easier to judge an applicant positively if the interviewer perceives that they are alike.Show MoreRelatedIs The International English Language Testing System Reliable and Fair?1491 Words   |  6 PagesIn the past,large organizations have implemented language assessments aimed to assess learners ability in the use of language in higher education.These high stake tests plays a vital role when decisions made on individual performance and its outcome is considered as a diagnosis of the learners ability.Among these performance, the International English Language Testing System ( IELTS) writing score is considered by most universities a benchmark against learners success in higher education.This hasRead MoreBenefits And Risks Of Diversity1232 Words   |  5 Pagesdifferent, so there is very little information about the likeness of people. 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